Fashion

Considerations in choosing a business name

Christening your brand is the first major decision every startups has to sail through. Ideally, a product or service that satisfies the needs of its niche consumers is bound to make huge profits to the business. However, this is never the case in reality...

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Fashion

Secrets to a winning brand image

In the age of corporate transparency and customer obsession, your brand’s personality in its conversations with your clients is what’ll win you the jackpot, every single time. Brands live… brands breathe… and all these in a constantly changing, market environment. Familiar with the sport sprinting? Few can claim to achieve the exploits of the world legends, but every brand should strive to be as formidable as these legend on the track.

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Fashion

Hidden behind the curtain: brands itching to get out

...Every brand is a story waiting to be told, every product a culture waiting to be experienced… all you have to do is get everything right, the very first time – and every other day after. In the current age, almost every aspect of business is forged and molded around the influence...

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